How does one design an on-line course to bridge theory and practice? How can the feedback of on-going stakeholder (student and administration) be incorporated into the design process to enhance quality? This paper presents the theoretical underpinning of designing an on-line management course recognized as best practice for a "well organized course" by an external panel review. Three models are reviewed as well as the final program design, the choices made, and competencies for designing a course on-line. (Contains 2 tables and 1 figure.)