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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ162595
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Sales Principles Applicable to Teaching
Johnson, Philip
Improving College and University Teaching, 25, 1, 22-3, Win 77
Parallels between selling and teaching techniques are drawn and specific behavioral suggestions are offered for improving a teacher's relationship and effectiveness with his students. Four steps are noted as significant for each class: attention, interest, presentation, and summary. (LBH)
Descriptors: College Faculty, Higher Education, Interpersonal Competence, Personality, Salesmanship, Student Teacher Relationship, Teacher Effectiveness, Teacher Improvement, Teaching Methods
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A
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