NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ366318
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Changing the Ivory Tower Mentality.
Shreeve, William C.; And Others
College Teaching, v36 n1 p28-33 Win 1988
In a new model for marketing teaching education, the Eastern Washington University Department of Education has devised a program that uses research and publication to encourage better teaching, more interaction with the community, and improved communication at all levels of the education system. (MLW)
Descriptors: College Curriculum, College Faculty, Higher Education, Marketing, Models, Newspapers, Program Descriptions, Publicity, Research, Teacher Education, Teacher Role
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Eastern Washington University