This study examined the characteristics of an effective Web site in a department of educational leadership at a university in the Southeast. Research on the use of the Web by prospective graduate students has identified consistent findings, yet such studies tend not to delineate among academic programs of study. To determine if variation does exist by academic program, this study utilized qualitative and quantitative methodologies to determine the characteristics that comprise an effective Web site for a specific academic department. Results are consistent with findings in earlier studies, suggesting that academic departments, regardless of discipline, may benefit from the current understanding on the use of the Web by prospective graduate students. (Contains 2 tables.)