This empirical study utilized, qualitative methodology, appraising internal factors used by students regarding tattoo decision-making. Twenty-four students, in two qualitative research waves of data collection, provided in-depth interviews about their personal constructs regarding choosing to tattoo. Results showed evidence of intrinsic values--symbolism, memorials, and reminders. Additionally, students in our sample expressed no second thoughts or regrets but, rather, spoke of possible future tattooing.