Role models serve important functions for students, providing standards against which students can evaluate themselves, and motivating students toward innovative achievement. The findings of a study show that students tend to prefer models of the same sex. (Author/MLW)

A case study of the enrollment management program introduced at California State University at Long Beach is discussed. A systematic approach from concept to process to outcome was developed, with every major function and activity associated with enrollment management identified and positioned in one of four functional groupings. (Author/MLW)

The only form of marketing important to an admissions department, direct marketing, whose principal vehicle is direct mail, is identified as an organized method for sharing and distributing information to prospective students. Target audiences, marketing administration, and effective mailings are discussed. (MLW)

A survey to obtain a sample of representative opinions on tests and testing in the public schools is reported. Three categories of respondents (teacher union representatives, teacher trainers, legislators) indicate that teachers' attitudes toward standardized tests should be changed. (MLW)

The relationship between the decline of value-centered education in the 1960s and 1970s and the decline of academic standards is discussed. The question of the moral dimensions of learning and how values and the transfer of knowledge are irrevocably linked are explored. (Author/MLW)

How to define quality and how to improve and clarify present standards of judgment and assessment in education are discussed. Three forms of external program review are identified: regional accreditation, professional society accreditation, and state agency evaluation. Quality is seen as representing the level of attainment of appropriate goals.…

Lyle Olsen, a scholar-athlete and a prize rookie in the Dodger chain while he was in college, is now a professor-coach. He believes that the guideline "winning is the only thing" is a treacherous one. Olsen inspires his students to make their lives richer through physical education. (Author/MLW)

Demographic trends, mid-life career changes, increased competition in the labor market, and the idea of learning for its own sake are contributing to new adult learning patterns. Adult information centers and educational brokering services are important links in addressing equal opportunity and effective utilization of learning resources.…

The activities by colleges and universities directed toward adults and characteristics of the adult learner are charted. The graying of the campus population, the attendance status of the adult learner, the characteristics of the adult degree-credit student, and noncredit activities are discussed. (MLW)

Major forces that will create more change in adult education programs and new concepts for the future of the adult learning society are described in this report of the Adult Education Conference of 1979. Changing demographics, new delivery systems, career education, competency-based education, credit for experience, and illiteracy are discussed.…

The Danes and the Swedes have perfected a form of true community education--the study circle. Sparked by social and political issues, these discussion groups have become an integral part of the democratic process in these countries. The history, theory, and possibilities for American use are outlined. (Author/MLW)

The extent of American literacy is examined and the concept of literacy defined. Literacy can be measured through responsible testing practices and can be improved through responsive public programs. Assessing abilities and correcting deficiencies are seen as priorities for the future. (Author/MLW)

Origins, traditions, and advantages of the "special delivery" schools are described. Home study schools offer individual instruction, relatively modest tuition fees, easy accessibility, and practical specialization. Increasingly, traditional schools and colleges are looking to learn from them. A resource guide is provided. (Author/MLW)

Changes in the British education system are discussed and the weaknesses of the British and American systems are seen to result from common causes. These causes are described as the hours spent watching television, children conditioned to expect entertainment, and educational experiments including open classrooms and "new math." (Author/MLW)

Declining enrollments and a changing student population in the 1980s will require the admissions officer to achieve new and more varied skills, including those related to research orientation, information management, and financial aid understanding. New campus power may result. (MLW)