Information is presented for guidance counselors dealing with adult students. Decision-making training techniques are being used in Boston to help nontraditional students get a second chance. (Editor/LBH)

The roles and responsibilities of admissions professionals at 144 institutions throughout the country are outlined. Topics covered include admissions procedures, requirements, test use, prediction, student mix, transfers, academic quality, recruitment, data management, financial aid, projections, and placement. (LBH)

The transfer student has become more common as institutions have adapted policies and procedures to provide greater flexibility. The results of nine research studies conducted by the Institute of Higher Education at the University of Florida are presented. (LBH)

By improving communications between high school and college, between parent and college, and between candidate and college, higher education institutions can improve their image and also make it easier and more enjoyable for students to experience college. (PG)

Marketing, properly used to help focus on students, can be a valuable process to educators in these changing times. To gain the most from a marketing framework, those most resistant must be ready to accept it as a people-oriented approach attempting to build the college as a service institution. (Author)

The study speaks well for the honesty and accuracy of parents filing for financial assistance for their childrens' higher education. The majority reported accurately on every item that goes into the determination of expected parental contribution. (Author/PG)

Explains the central purposes of the College Scholarship Service, and comments on the new crisis facing students and institutions as the result of inflation. (Author/PG)

Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

Aggressive recruiting efforts may be off course. The funds might be better spent on research into how higher education can give a quality education to those students who choose it. (Editor)

Higher educational institutions should get together to develop a coherent approach to nontraditional study to meet the diverse needs of an increasingly heterogeneous student population. (Author/PG)

Presents recommendations and results of an evaluation program of financial aid administration at a small college. (PG)

In an effort to provide wider access for all students, a program has been developed for minority students to have their admissions criteria entered into a pool of colleges that need students. In this manner, their chances of being suitably placed are vastly improved. (PG)

Caryl M. Kline, the first woman to hold the position of Secretary of Education of the Commonwealth of Pennsylvania, is interviewed. It is shown that despite eliciting admiration and respect, she did not survive the political process. Her personal and professional accomplishments are outlined. (Author/LBH)