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ERIC Number: EJ761554
Record Type: Journal
Publication Date: 2007-Jul
Pages: 17
Abstractor: Author
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0277
Unconscious Priming According to Multiple S-R Rules
Kiesel, Andrea; Kunde, Wilfried; Hoffmann, Joachim
Cognition, v104 n1 p89-105 Jul 2007
The present study investigated if unconscious primes can be processed according to different stimulus-response (S-R) rules simultaneously. Participants performed two different S-R rules, such as judging a digit as smaller or larger than five and judging a letter as vowel or consonant. These S-R rules were administered in random order and announced by a previously presented cue. Each target stimulus was preceded by subliminal primes which afforded a different or an identical response according to either the currently irrelevant or currently relevant S-R rule. In three experiments, we consistently found priming effects according to currently irrelevant S-R rules, even when primes for the relevant and irrelevant S-R rules were presented simultaneously. Thus, unconscious stimuli have the power to activate responses according to currently required and currently not required S-R rules concurrently. The results are in line with response activation accounts of subliminal priming and suggest that at least two routes may gain access on response processes simultaneously.
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A