Three experiments are reported examining the effect of context on remember-know judgments. In Experiments 1 and 2, medium-frequency words were intermixed with high-frequency or low-frequency words at study or at test, respectively. Remember responses were greater for medium-frequency targets when they were studied or tested among high-frequency, as compared with low-frequency, words. The authors proposed a decision-based mechanism called "the expectancy heuristic" to explain why remember responses were more likely when items were studied or tested in the context of words that were relatively less distinct. According to the expectancy heuristic, when items on a recognition test exceed an expected level of memorability they will be given a remember judgment but when they do not, but are still more familiar than new words, they will be given a know judgment. Experiment 3, which varied expectancies about the strength of tested targets, demonstrated the use of the expectancy heuristic, indicating that it operates by selectively influencing the remember criterion rather than by influencing recollection of studied items.