Ratings of the degree of association between words are linearly related to normed associative strengths, but the intercept is high, and the slope is shallow (the judgments of associative memory [JAM] function). Two experiments included manipulations intended to decrease the intercept and increase the slope. Discrimination training on many pairs of words and constraining ratings to sum to a constant both reduced the intercept but failed to change the slope. The intercept of the JAM function appears to contain a bias component that can be manipulated independently of the slope, which reflects sensitivity to associative strengths.