Latinos are the largest ethnic minority group in the United States; they are taking resources and jobs from Americans; they are "browning" their racial makeup--among other scenarios of doom that have accompanied the immigration debate. But with the 2008 presidential campaign season, Latinos have suddenly become the belles of the ball. People are told that they are the swingiest of the swing voters: the one decisive constituency. Pundits claim that, unlike African-Americans, Latinos are not married to any political parties. Anyone can get them. In this article, the author explains why Latinos so susceptible to being spun. He also discusses how the reduction of the Latino population to the processes of whitening and racialization are simply disabling and reductive.