The long-simmering debate over the commercialization of college sports reached a boiling point recently when CBS, the NCAA's key corporate partner, announced that it was creating a fantasy football league that uses college athletes' names. Not everyone however, is quite so enthusiastic. Some observers see it as part of a continuing assault on the athletes' amateur status. Critics say the new game breaks NCAA rules designed to protect college athletes from commercial exploitation. The bylaws of the National Collegiate Athletic Association prohibit companies from trading on the names, likenesses, or images of specific athletes. The NCAA has not tried to stop CBS from creating the game. However, it has sent its corporate partner a letter saying that the new fantasy league could jeopardize athletes' eligibility. It also asked the network to take down a photograph of the Texas Tech quarterback Graham Harrell, which was initially posted on the Web site of the fantasy college-football game.