In this article, the authors propose a way to measure coaches' success in recruiting student-athletes. They call this measure the Coaches' Graduation Rate (CGR). The CGR offers a long-term assessment of a head coach's judgment and choices regarding prospective student-athletes' academic promise, institutional fit, and rates of graduation. For those who believe that there is inherent academic justification for athletics in colleges, such a measure would serve at least as a standard for accountability, and might at best be a catalyst for academically responsible behavior.