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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ541252
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0009-5982
Colleges Use Field Representatives To Get Close to Potential Applicants.
Gose, Ben
Chronicle of Higher Education, v43 n23 pA39-A40 Feb 14 1997
Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in areas away from the institution. (MSE)
Descriptors: College Applicants, Geographic Location, Higher Education, Marketing, Off Campus Facilities, Reputation, Staff Utilization, Student Recruitment
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image