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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ603576
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0009-5982
Teaching E-Commerce by Shopping Only Online.
Mangan, Catherine S.
Chronicle of Higher Education, v46 n27 pA43-A44 Mar 10, 2000
Describes the experiences of Bruce D. Weinberg, an assistant professor of marketing at Boston University (Massachusetts), who is doing all his shopping via the Internet to demonstrate to students what works and what fails when selling in cyberspace. (DB)
Descriptors: Business Administration Education, Consumer Education, Higher Education, Marketing, World Wide Web
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Boston University MA; Electronic Commerce