ERIC Number: EJ756826
Record Type: Journal
Publication Date: 2005-Jul-15
Pages: 2
Abstractor: Author
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0009-5982
Today's Colleges Must Be Market Smart and Mission Centered
Zemsky, Robert; Wegner, Gregory R.; Massy, William F.
Chronicle of Higher Education, v51 n45 pB6-B7 Jul 2005
For some decades now, colleges' and universities' aim of contributing social- and economically to the community has been replaced by the willingness to cater to student demand for marketable career programs and governmental requests for research results. It is argued that colleges and universities must not lose sight of their social purpose while meeting their financial needs.
Descriptors: Financial Needs, Higher Education, Colleges, College Role, Career Development, Social Responsibility, Institutional Mission
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A

Direct link
