Mock interviews have become increasingly common in athletics departments around the country. Press attention is unavoidable in today's collegiate sports landscape, no matter the size of the institution or the nature of the sport. Many athletic directors want to make sure their players are ready for it--even if the likelihood is slim that they will ever find themselves in the hot seat. Consultants like Mr. Kevin Long, president of MVP Sports Media Training, have become frequent visitors to campuses, brought in to impart to college athletes the rudiments of how to answer, avoid, redirect, deflect, and defuse questions from reporters. A former Congressional press secretary who has been training college athletes for four years, Mr. Long is among a handful of such consultants who charge anywhere from $1,500 to more than $7,000 for training sessions of varying lengths, mostly--though not exclusively--at Division I institutions.