This article describes a virtual world program that Case Western University administrators built using Second Life. It is designed for use by prospective students, who can tour the campus online. The program shows campus buildings, athletic facilities, a diner, and a virtual dormitory with window views of the athletics fields, a feature of the real building that is also promoted in physical tours. An interactive component allows applicants to have unfiltered interaction with students. There is anecdotal evidence that some of the students who toured the Second Life campus were impressed that the university was aware enough of this virtual world to jump in.