The booming, oil-rich economy of Alberta, Canada, has left universities on the eastern side of the country scrambling for students, as families and recent high-school graduates move westward to seek their fortunes. Peter D. Halpin, executive director of the Association of Atlantic Universities, says that, "The Alberta economy has been an economic magnet, not only attracting young people but also the parents of high-school students, so all the universities are taking this seriously." This article discusses the special inducements being offered by universities to migrant easterners in order to attract them to come back home to study.