The most effective blogs provide important and cutting-edge information (e.g., Tech Crunch), communicate deeply personal experiences through narrative (e.g., the Cancer Blog), or write to a specific audience (e.g., chemistry teachers). Most people with successful blogs are deeply committed to posting, for personal reasons, such as a passion for their subject, the satisfaction of reaching a wide audience, or the ego boost associated with having others find their narratives important enough to read. Many people with successful blogs also have an innate slant toward the writing profession. In this article, the author believes that Internet blogging has a definite role to play--especially given what readers know about the importance of metacognition and social interaction in the learning process.