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Watkins, Beverly T. – Chronicle of Higher Education, 1984
Suggestions from college public relations directors on promoting expert faculty members in the media include: knowing the needs and formats of various media, campus reporters, op-ed articles, a weekly tip sheet for reporters containing story ideas and faculty contacts for them, a media directory, and sending alumni publications to the media. (MSE)
Descriptors: College Faculty, Consultants, Directories, Higher Education
