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Peer reviewed Peer reviewed
ERIC Number: EJ172370
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Families, Mass Communications and the Marketplace
Jenkins, Gladys Gardner
Childhood Education, 54, 2, 67-70, Nov/Dec 77
Discusses ways to deal with children's desires for consumer goods advertised on television and pushed by peer groups. Considers needs, wants, and wishes of children, and how each can influence purchase decisions. (SB)
Descriptors: Child Rearing, Childhood Interests, Consumer Education, Mass Media, Parent Child Relationship, Parent Influence, Peer Relationship, Television Commercials, Toys
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A