A novel method was used to investigate developmental changes in face processing: attractiveness aftereffects. Consistent with the norm-based coding model, viewing consistently distorted faces shifts adults' attractiveness preferences toward the adapting stimuli. Thus, adults' attractiveness judgments are influenced by a continuously updated face prototype. To investigate the development of this process, a novel method was developed for 8-year-olds. After reading a storybook composed of faces with either compressed or expanded features, 8-year-olds' ratings of faces distorted in the direction of the adapting stimuli increased. Nonetheless, they required larger distortions than adults to rate undistorted faces as most attractive preadaptation. Thus, although 8-year-olds' attractiveness preferences are influenced by a continuously updated prototype, their face space is less refined than that of adults.