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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ268731
Record Type: CIJE
Publication Date: 1982-Jun
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Effects of Television Commercial Form and Commercial Placement on Children's Social Behavior and Attention.
Greer, Douglas; And Others
Child Development, v53 n3 p611-19 Jun 1982
Pairs of preschool children saw television commercials that varied in formal features (high versus low perceptual salience) and placement in a television show (dispersed through the program versus clustered at the beginning and end). Sixty-four subjects (32 female and 32 male) from a university preschool participated in the study. (Author/RH)
Descriptors: Aggression, Attention, Imagination, Preschool Children, Social Behavior, Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A