NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ251364
Record Type: CIJE
Publication Date: 1981-Jun
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Gender Constancy and the Effects of Sex-typed Televised Toy Commercials.
Ruble, Diane N.; And Others
Child Development, v52 n2 p667-73 Jun 1981
Presents a cognitive-developmental analysis of the effects of televised, sex-stereotypic information on children's behavior and attitudes towards toy play. Subjects were 100 children, ages four to six divided into groups exhibiting high and low gender-constancy. (Author/CM)
Descriptors: Self Concept, Sex Role, Sex Stereotypes, Television Commercials, Television Research, Television Viewing, Toys, Young Children
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Gender Identity; Psychosexual Development