NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ159234
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-influencing Attempts at the Supermarket
Galst, Joann Paley; White, Mary Alice
Child Development, 47, 4, 1089-1096, Dec 76
This study collected behavioral data on the relationship between children's attentiveness to television commercials and their product requests, using the techniques of operant conditioning and direct observation. (SB)
Descriptors: Consumer Economics, Eating Habits, Preschool Education, Television Commercials, Television Research, Television Viewing
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A