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Direct linkSeeman, Elaine D.; O'Hara, Margaret – Campus-Wide Information Systems, 2006
Purpose: The purpose of this paper is to explore customer relationship management (CRM) in a higher education setting. Design/methodology/approach: The development and implementation of a CRM project in a state community college was examined as were the benefits realized by implementing CRM. As colleges increasingly embrace distance learning and…
Descriptors: Higher Education, Distance Education, Information Systems, Community Colleges
