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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Effectiveness of a Business Communication Course: Evidence from a Business School in India
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Gayathridevi, K. Sri; Deepa, R. – Business and Professional Communication Quarterly, 2015
This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course. It also describes the…
Descriptors: Business Communication, Business Administration Education, Foreign Countries, Course Descriptions
The Impromptu Gauntlet: An Experiential Strategy for Developing Lasting Communication Skills
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Yale, Robert N. – Business and Professional Communication Quarterly, 2014
Typical business communication courses provide significantly more opportunities for students to hone their skills in writing compared with speaking. This article outlines an impromptu speech assignment and explains a course-level strategy for providing each student with more than 30 significant speaking opportunities during a term. This approach…
Descriptors: Communication Skills, Skill Development, Business Communication, Experiential Learning
Selections from the ABC 2013 Annual Convention, New Orleans, Louisiana. Part II: All That Favorite Assignment Jazz--Message Packaging and Delivery, Job Interviews, and On-the-Job Communication
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Whalen, D. Joel – Business and Professional Communication Quarterly, 2014
This article, the second in a two-part series, catalogs teaching innovations presented at the 2013 Association for Business Communication Annual Convention, New Orleans. They were presented during the My Favorite Assignment session. The 11 Favorite Assignments featured here offer the reader a variety of learning experiences, including…
Descriptors: Business Education Teachers, Teaching Methods, Instructional Innovation, Career Education
Negotiating Diversity: Fostering Collaborative Interpretations of Case Studies
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Guo, Shujie; Cockburn-Wootten, Cheryl; Munshi, Debashish – Business and Professional Communication Quarterly, 2014
The intercultural divides in values, perceptions, and interpretations of concepts have been studied extensively by international business and intercultural communication scholars. Consequentially, much effort in university classrooms is spent on focusing on the differences between groups and on finding ways to "manage" cultural…
Descriptors: Cooperative Learning, Case Studies, Cultural Pluralism, Reflection