The author relates how his realization that students react to lessons positively if they are made to feel like part of a team. The teacher decided to a start a company within his classroom, "hiring" managers, camera operators, and designers to help him start the venture. Students were challenged to apply for a job by submitting an application, a large blueprint of their proposed design, and a signed company contract. The author relates how this lesson was effective. (Contains 1 online resource.)