The advertisements that flood everyone's visual culture are designed to create desire. From the author's experience, most high school students are not aware of the messages that they are bombarded with every day, and if they are, few care or think about them critically. The author's goals for this lesson were to increase students' awareness of the role of advertising in visual culture, to make them aware that artists respond to visual culture in their work, and to empower them to express their own opinions using the visual language of advertising. This lesson involved analysis of several print advertisements. (Contains 5 online resources.)