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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ664669
Record Type: CIJE
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0267-1905
Advertising as a Site of Language Contact.
Piller, Ingrid
Annual Review of Applied Linguistics, v23 p170-83 2003
Reviews work on language contact phenomena in advertising. More emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple cods are associated and of the consumers who peruse them. Also examines the various functions of different contact languages in advertising. (Author/VWL)
Descriptors: Advertising, English (Second Language), Language Role, Multilingualism, Second Language Learning
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Language Contact
Note: Special issue: Language Contact and Change.