Communicating the findings of sustainability science credibly, accurately, and in ways that meet the needs of public communities presents a challenge for academic researchers. This article reviews the findings of communicating sustainability science to a community audience through mainstream media, from an online blog written by a sustainability studies postdoctoral fellow for the "New York Times (NYT)-Scientist at Work." The postdoctoral fellow reported in the blog (March 19-26, 2013) on sustainable community development research on the coast of British Columbia. Field reports included textual and photographic information, with supporting multimedia documentation. Based on lessons learned with the "NYT-Scientist at Work," this article identifies a set of best practices sustainability scientists might employ to communicate their research both true-to-fact and telling a good story. Recommended communication of sustainability science best practices include: (a) Find the sex, drugs, and rock and roll in the science; (b) It's the scientist's byline--be prepared to defend all the scientific findings regardless of their source; (c) Make science dissemination a part of the research process, not an afterthought; (d) Little of the science will actually get published--find the sound bites; and (e) Leave time for rights and permissions discussions.