Peer reviewed
Direct linkERIC Number: EJ1031546
Record Type: Journal
Publication Date: 2014
Pages: 10
Abstractor: As Provided
Reference Count: 11
ISBN: N/A
ISSN: ISSN-1533-015X
Rare Social Marketing for Sustainable Fishing in Cortes, Surigao Del Sur, Philippines
Day, Brian A.; DeWan, Amielle; Cadiz, Fel Ceasar; Jakosalem-Balane, Joy; Dueñas, Vincent; Trinidad, Pedro M., Jr.
Applied Environmental Education and Communication, v13 n1 p56-65 2014
Rare's approach to promoting sustainable fishing through social marketing in the Philippines is exemplified in the Cortes Pride campaign. The Cortes Pride campaign is a social marketing behavior change program that was part of a cohort of 12 similar sustainable fishing campaigns in the Philippines, all of which used a unique blend of social marketing, barrier removal, and community mobilization to bring about sustainable behavior change. The campaigns centered on the use and enforcement of Fisheries Replenishment Zones (FRZs; No-Take Zones) in Marine Protected Areas (MPAs).
Descriptors: Foreign Countries, Sustainability, Marine Biology, Animals, Animal Husbandry, Marketing, Social Change, Change Strategies, Knowledge Level, Attitude Change, Interpersonal Communication, Behavior Change, Stakeholders, Financial Support
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Philippines
