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Peer reviewed
Direct linkStokes, Leah C.; Mildenberger, Matto; Savan, Beth; Kolenda, Brian – Applied Environmental Education and Communication, 2012
Conducting a barriers analysis is an important first step when designing proenvironmental behavior change interventions. Yet, detailed information on common barriers to energy conservation campaigns remains unavailable. Using a pair of original surveys, we leverage the theory of planned behavior to report on the most important barriers for…
Descriptors: Behavior Modification, Behavior Change, Marketing, Guidance
Chan, Stuart; Dolderman, Dan; Savan, Beth; Wakefield, Sarah – Applied Environmental Education and Communication, 2012
This case study of the University of Toronto Sustainability Office's energy conservation project, Rewire, explores the implementation of a social marketing campaign that encourages energy efficient behavior. Energy conservation activities have reached approximately 3,000 students and staff members annually, and have saved electricity, thermal…
Descriptors: Environmental Education, Marketing, Heat, Energy Conservation
