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Tomash, J. J.; Reed, Phil – Analysis of Verbal Behavior, 2013
Despite its theoretical importance, the effect of past punishment on verbal behavior is often overlooked in research due to the difficulty of measuring it. The present study explores the relationship between physiological arousal in humans and swearing; a behavior likely to have been punished in the typical conditioning history of an individual.…
Descriptors: Punishment, Verbal Communication, Correlation, Arousal Patterns

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