Background: The alcohol consumption associated with college sporting events depicts a public health challenge. Purpose: The aim of this investigation involved assessing the alcohol expectancies among college students associated with home football games and which of these expectancies was most predictive of high-risk drinking. Methods: Researchers…

Background: Celebratory drinking among college students on their 21st birthday often involves dangerous levels of alcohol consumption. Purpose: This study utilized an experimental design to assess the efficacy of social norm and risk reduction strategies developed to reduce high-risk drinking and alcohol related consequences among college students…

Background: Excessive alcohol consumption by underage students is a serious and persistent problem facing most U.S. colleges and universities. Purpose: This qualitative study explores why underage students engage in high-risk drinking and examines motivational cues that may serve as behavioral deterrents. Methods: Focus groups were conducted with…

On college campuses, alcohol abuse is a challenge particularly on football game days. From previous research, it is known that fans drink more and are more affected by excessive alcohol consumption than non-fans. This study explored age and gender issues regarding behaviors and consequences of typical game-day alcohol consumption. A…