This essay explores the implications of the zeitgeist that emerged in the United States during the 1960s for the conceptualization of ethical issues in evaluation and community psychology, and how perspectives from the latter field might enhance ethical practice in the former. Special attention is paid to articulations of social justice, professional standards, and cultural competence, and how general exhortations for ethical, just behavior in evaluation can be translated into more specific, actionable analyses through the application of frameworks such as Prilleltensky's "wellness as fairness" orientation and Kelly's ecological model.