Within the study of human sexuality, researchers have undergone a cognitive shift toward the use of self-report measures to identify motivations for sexual behaviors. This article creates an argument for a re-orientation to including implicit or "drive" motivations within the field in order to better understand the forces that likely determine sexual behaviors "in the moment" and which are more likely to predict sexual behaviors over time. Research is presented that creates a case for the study of implicit motivations and their connections to sexual behaviors in efforts to better inform sexuality education and clinical interventions.