This paper reviews how service learning pedagogy is being used by one program to 1) increase the visibility of and advocacy for school health education and the coordinated school health program (CSHP) and 2) meet the needs of students in its master's level professional preparation programs. Three benefits to employing service learning are emerging: practice, relevance, and internalization of health education competencies; student and school district "buy in" of CSHP; and the building of an infrastructure for cooperation and collaboration. Overcoming challenges and barriers to using service learning is also discussed. (Contains 4 figures and 4 tables.)