ERIC Number: EJ1052840
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: As Provided
Reference Count: 15
ISBN: N/A
ISSN: ISSN-1942-2504
Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors
Kuzma, Ann T.; Kuzma, John R.; Thiewes, Harold F.
American Journal of Business Education, v2 n5 p45-52 2009
Many of the graduates majoring in Finance and Marketing will secure entry-level positions in sales, often beginning careers dedicated to the sale of financial products; yet, perceptions of this career vary significantly, dependent on a student's area of study. The purpose of this study is to compare and contrast the perceptions of Finance majors versus Marketing majors regarding entry-level career expectations. Students were surveyed in upper-level Finance and Marketing courses during the 2008 fall semester at a north-central state university concerning 1) their perceptions of the importance of various employment characteristics that they would consider in accepting their entry-level job and 2) the perceived importance of particular academic learning outcomes to the success of their career.
Descriptors: Business Administration Education, Finance Occupations, Marketing, Sales Occupations, Majors (Students), College Students, College Graduates, Entry Workers, Career Choice, Expectation, Student Attitudes, State Universities, Outcomes of Education, Student Surveys, Likert Scales
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: United States (North Central)

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