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ERIC Number: EJ1052785
Record Type: Journal
Publication Date: 2009
Pages: 4
Abstractor: As Provided
Reference Count: 12
ISBN: N/A
ISSN: ISSN-1942-2504
Mission Possible
Philbrick, Jane Hass; Leseane, Reginald; Bart, Barbara D.; Dowling, William
American Journal of Business Education, v2 n3 p9-12 2009
The authors examine the impact of a program designed to encourage students to read popular business magazines. The results suggest that a reading program can improve student knowledge of current events, but that more work is needed to encourage students to attain timely knowledge of the current environment of business.
Descriptors: Periodicals, Journal Articles, Reading Motivation, Program Effectiveness, Program Evaluation, Reading Programs, Business Communication, Control Groups, Experimental Groups, Hypothesis Testing, Achievement Gains, Comparative Analysis, Comparative Testing, Teaching Methods
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Tests/Questionnaires; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A