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Peer reviewed Peer reviewed
ERIC Number: EJ575716
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0002-9459
Teaching Students To Develop a Website as a Tool for Marketing Pharmaceutical Care Services.
Anderson-Harper, Heidi M.; Kavookjian, Jan; Munden, C. Dianne
American Journal of Pharmaceutical Education, v62 n3 p284-89 Fall 1998
Describes a classroom project in which pharmacy student teams developed a World Wide Web page to market a hypothetical pharmacy and promote pharmaceutical care services. The exercise successfully involved students in using both creative and analytic skills to gain hands-on experience in constructing a mission statement and marketing plan for a new business concept. (Author/MSE)
Descriptors: Advertising, Allied Health Occupations Education, Business Administration Education, Class Activities, Computer Uses in Education, Health Services, Higher Education, Internet, Marketing, Mission Statements, Pharmaceutical Education, Simulation, Student Projects, Technology, Technology Transfer, World Wide Web
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Web Sites