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Direct linkBontrager, Bob; Ingersoll, Doris; Ingersoll, Ronald – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2012
As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…
Descriptors: Higher Education, Enrollment Management, Educational Change, Strategic Planning
Rodgers, Michelle; Zimar, Heather – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
The "SEM Anthology" is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges…
Descriptors: Anthologies, Enrollment Management, Higher Education, College Admission
Whiteside, Richard – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…
Descriptors: Strategic Planning, Consumer Economics, Marketing, Higher Education
