As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…

This book was written both to examine and reveal the Gamer generation as a popular culture trend that has been two plus decades in the making and shaping. And, it is a generation that is now entering college--Gen G. This book explores how the Gamer generation is less a subset of the Millennial generation, but rather a unique generation unto…

When the first edition of "The Educational System of the United Kingdom" was published in 1991, higher education in the United Kingdom was immersed in an era of significant change. The 1991 report, which focused on changes to the UK system from 1976, recognized that major reform was set to continue into the twenty-first century. This has proved to…

AACRAO's new publication "Current Trends in Grades and Grading Practices in Higher Education: Results of the 2004 AACRAO Survey" continues the tradition of surveying grading practices in higher education first begun in 1920. Although much has changed in the world of academia since, grades have remained a central feature. This consistent importance…

The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the…

Take a walk down Memory Lane... In 1940 when AACRAO's new release "The Work of the Registrar" was written: Yale tuition was fifty dollars per quarter; colleges had curfews for women and dress codes; the average salary was $1,299 annually; first class stamps were three cents; and colleges sent progress reports home to parents. Read about what has…

This new addition to the American Association of Collegiate Registrars and Admissions Officers (AACRAO) library of international publications is a guide for United States admissions officers to the structure and content of the education system of Australia together with a formal set of placement recommendations based upon the author's research.…

This volume of the Projects for International Education Research (PIER), World Education Series is a study of the structure and content of the education system of Brazil together with a formal set of placement recommendations based upon the author's research. The placement recommendations have been reviewed and officially approved by the National…

In AACRAO's new publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models…

The "SEM Anthology" is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges…

AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…

This volume of the Projects for International Education Research (PIER), World Education Series is a study of the structure and content of the education system of Taiwan together with a formal set of placement recommendations based upon the authors' research. The placement recommendations have been reviewed and officially approved by the National…

Report from the President of the American Association of Collegiate Registrars and Admissions Officers concerning the profession of registrars and admissions officers and the major activities of the Association since 1973. (PG)

Discusses central issues concerning the American Association of Collegiate Registrars and Admissions Officers (AACRAO): meeting individual students' needs; educational opportunity; standards; AACRAO's financial resources; access; international programs; new learning patterns; management; and professional growth. (PG)

Higher education has become a marketplace, and as such institutions must be presented clearly and fairly to insure consumer protection for the students. (Author/PG)