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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Strategic Enrollment Management: Transforming Higher Education
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Bontrager, Bob; Ingersoll, Doris; Ingersoll, Ronald – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2012
As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…
Descriptors: Higher Education, Enrollment Management, Educational Change, Strategic Planning
Student Marketing for Colleges and Universities
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Whiteside, Richard – American Association of Collegiate Registrars and Admissions Officers (AACRAO), 2004
AACRAO's new publication "Student Marketing for Colleges and Universities" is the single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student…
Descriptors: Strategic Planning, Consumer Economics, Marketing, Higher Education