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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Publication Date
In 20150
Since 20140
Since 2011 (last 5 years)0
Since 2006 (last 10 years)1
Since 1996 (last 20 years)1
Descriptor
Advertising1
Business1
Higher Education1
Marketing1
Role of Education1
Student Recruitment1
Source
ASHE Higher Education Report1
Author
Anctil, Eric J.1
Publication Type
Information Analyses1
Journal Articles1
Education Level
Higher Education1
Audience
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Market Driven versus Mission Driven
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Anctil, Eric J. – ASHE Higher Education Report, 2008
This monograph presents the relevant research and literature on marketing and advertising higher education; at the same time, it interweaves general marketing and advertising theory and practice in an attempt to explain why the business side of higher education behaves as it does, and it makes recommendations to administrators, policymakers, and…
Descriptors: Higher Education, Advertising, Marketing, Student Recruitment