Supporting the reading development of college students is the responsibility of all professors. As experts in the field, with experience navigating and interpreting readings in a particular discipline, professors are obligated to think of themselves as master artisans apprenticing their students to the craft of reading. Texts in all subject areas have discipline-specific demands that must be identified, and then taught, as essential building blocks for mastery of a topic's content (Shanahan & Shanahan, 2008). This article explores the role of purpose in guiding readers' comprehension. Specifically, it explains how creating anticipation guides encourages purposeful reading and more intentional teaching. (Contains 2 figures.)