This article explains how communities of practice have been developed as part of FrameWorks' field-building efforts. Strategic Framing Study Circles, as they are known, have been conducted with four statewide coalitions, one group of national organizations, and an emerging regional coalition. The goal of each community of practice is to build among participants a solid base of framing skills and competencies and to help them understand that despite varied organizational agendas, they can share a frame to tremendous collective advantage. (Contains 2 figures.)