Participation in a study circle through the National Network of Ocean and Climate Change Interpretation (NNOCCI) project enabled staff at the California Academy of Sciences to effectively engage visitors on climate change and ocean acidification topics. Strategic framing tactics were used as staff revised the scripted Coral Reef Dive program, which resulted in positive engagement on the topic of ocean acidification, including self-reported awareness, understanding and receptivity to the Academy's specific asks, including to support and use public transportation as an alternative to driving and to consider green energy alternatives such as solar panels.