Drinking patterns and rates at historically Black colleges and universities (HBCU) are not well understood. Social norms and perceptions of risk are two explanatory mechanisms that have accounted for a significant amount of variance in college student drinking at predominantly White campuses. However, these models have not been examined among students who attend an HBCU. Two-hundred and four students from a historically Black university in the Southern region of the United States completed an anonymous questionnaire that assessed their alcohol related behavior, thoughts, and perceptions. Structural equation modeling confirmed the importance of social norms in explaining drinking among the study sample. The overall model accounted for 59% of the variability in alcohol use intensity. Implications for leaders of HBCU campuses and counselors are discussed. (Contains 2 figures and 2 tables.)